500,000 hits in 365 Days for Katie Reider


katie reiderproject goal.
The goal of this project is to link 500,000 people within 365 days to www.500Kin365.org. We want to connect people to singer songwriter Katie Reider’s character, wit, personality, genuine talent and soul, as she continues her ongoing battle with a myofibroblastic inflammation tumor.

Katie has something about her, which ignites when performing on stage. She truly connects to other people. She is the real deal, a true gift to those who know her and a personality with genuine talent. In the music industry, it’s rare that fans can connect to the performer on a personal level.

This entire project will be internet based. After logging into the website, the user will meet Katie Reider. We will be producing a 3-5 min video trailer of Katie from the last 10 years, that will be posted on this website and youtube promoting the campaign. Next we will need to sum up the purpose of the project by talking a bit about this story and where proceeds are going. Let’s please keep in mind that we don’t want to focus on her battle as much as really help to connect people to the project. It’s not a pity party, it’s a cool concept for the greater good.

The action is to then give your $1.00 gift to the cause in exchange for Katie’s gift. We are only asking for a $1 contribution that will grant the user access to download a collection of 8 original songs Katie’s performed over the last 10 years. This is not a purchase, but an exchange. When you give, you receive!

100% of the proceeds go to Katie Reider’s 365-Day Benefit Fund. We believe this will not only connect people to Katie, but will reconnect Katie to her ever-growing audience, even if she is not on stage doing what she loves to do right now. We want everyone to have a chance to get to know Katie, as she continues her ongoing battle with this difficult journey. Let’s help Katie to continue to reach, inspire and perform for new fans, young and old.

Katie has baffled doctors with this rare medical condition she has been struggling with since February of 2006. She slowly started to lose bone mass in her upper left jaw and began having serious pain all over the left side of her face. Her body grew weak and she began feeling extremely fatigued over the next few months, as she toured the east coast performing with her band.

In May of 2007 at the TASTE OF CINCINNATI, in Cincinnati, Ohio Katie found herself with her last burst of energy to perform on stage. Katie was diagnosed in July of 2007 with a myofibroblastic inflammation tumor. The tumor / inflammation first started in her sinus and her upper left jaw, has moved into her skull base and behind/underneath her left eye (orbit). Because of the location and extent of the spread, surgery is not an option. If they were to try to do surgery, it would involve removing almost half of her face, which can’t happen. That said, 7 weeks of radiation treatments began, but have proven to be ineffective.

In March of 2008 her PET Scan showed progression of the tumor in her sinus/ skull base area as well as a couple other alarming spots. One of these “spots” is a dime-sized tumor rather low on her esophagus behind her heart. The second spot is a lesion in her spine at the L4 vertebrae. With that news, the doctors want to do a biopsy of the tumor on her esophagus. And the battle continues.

May of 2007 may have been the last time Katie performed on stage, but she’ll continue performing for thousands over the next year. This is a project to unite all of us. It is also an experiment to see just how word of mouth can spread to inspire both parties involved. For each person who visits the site and takes part in the project, we ask they keep the word going by word of mouth and pay it forward.

the plan.
The website will combine Katie’s personality, genuine talent and raw wit. Using the video trailer, a website mailing list, an online newsletter, word of mouth, and the 8 selected songs, we hope to motivate others to jump on board.

Visit the website – www.500Kin365.org

If you would like to volunteer in anyway, please send an email to our wonderful team
at [email protected].

Lauren Fernandes
Director of Development
Los Angeles, CA