Lineup Announced for Life Is Good Festival 9/11- 12 Canton, MA – Jason Mraz, Ziggy Marley, Ben Harper, Mavis Staples & More

June 8, 2010 Boston, MA — Life is good® and Superfly Presents are excited to announce the lineup for the 2010 Life is good Festival at Blue Hills. Set to take place September 11 — 12 at Prowse Farm in Canton, MA, a suburb of Boston, the multi-faceted event combines world-class headliners, popular developing bands and the top children’s artists working today. With a wide range of entertainment options including games, interactive art activities and a nationally-known circus company, this one-of-a-kind festival aims to raise $1 million for kids facing life-threatening challenges through the Life is good Kids Foundation.

The 2010 Life is good Festival at Blue Hills will feature national headlining artists Jason Mraz, Ben Harper & Relentless 7, Guster, Corinne Bailey Rae, Ziggy Marley, Galactic, Ozomatli, and Mavis Staples as well as rising stars Brett Dennen, Grace Potter & the Nocturnals, Donavon Frankenreiter, OK Go, Dr. Dog, Trombone Shorty and more. Top children’s artists The Laurie Berkner Band, Dan Zanes and Friends and They Might Be Giants will join in the fun on the “Good Kids” Stage and will be joined by San Francisco’s kids-rock performers The Sippy Cups and a unique “Circus To Go!” performance by Big Apple Circus. The complete talent line-up is listed below. For complete festival information click here.

The two-day, multi-stage music festival hosted by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, will take place at historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. To ensure an exceptional festival experience, Life is good has partnered with Superfly Presents, nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals.

Tickets for the 2010 Life is good Festival at Blue Hills will go on-sale on June 17, 2010 at 10:00 am at Adult single-day tickets are $50, and $90 two-day tickets are also available. Tickets for children ages 6-12 are available for $10 in a limited supply, and children 5 and under are free.

“The 2010 Life is good Festival at Blue Hills is a one-of-a kind event. No other festival in the country can offer the talent and entertainment experience that families and music fans alike will find at the 2010 Life is good Festival — all while helping to raise funds for kids facing life-threatening challenges,” said Bert Jacobs, Chief Executive Optimist for Life is good. “We have some of the very best performers coming together and we are going to have a great time while we raise more than $1 million dollars for the Life is good Kids Foundation.”

While most festivals have their fair share of VIPs who enjoy special privileges, Life is good will only offer these experiences to VGPs — Very Good People. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet and greets and other prizes by achieving fundraising goals or making a donation to help kids in need. The top fundraisers, known as VGPs, will have a once-in-a-lifetime concert experience, enjoying special perks and privileges throughout the event.

Through its nationally-known festivals, Life is good has raised over $3 million for children in need since 2003. All public donations, including individual fundraising prior to the event, will be directed to the foundation. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness, natural disaster and extreme poverty. Its Playmakers initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.

For more information on The Life is good Company, the Life is good Kids Foundation, and the Life is good Festival, please visit
The 2010 Life is good Festival confirmed lineup:
• Jason Mraz
• Ben Harper & Relentless7
• Guster
• Ziggy Marley
• Corinne Bailey Rae
• Galactic
• Ozomatli
• Dr. Dog
• Grace Potter & the Nocturnals
• OK Go
• Brett Dennen
• Mavis Staples
• Donavon Frankenreiter
• Sierra Leone Refugee Allstars
• Trombone Shorty & Orleans Avenue
• Toubab Krewe

Good Kids Stage
• The Laurie Berkner Band
• Dan Zanes and Friends
• They Might Be Giants
• Big Apple Circus
• The Sippy Cups