Cincinnati USA CVB Builds on Collaboration between Macy’s Music Festival and Gospel Music Workshop of America

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CINCINNATI – June 24, 2010 – The Cincinnati USA Convention & Visitors Bureau (CVB) – in collaboration with the Macy’s Music Festival and the Gospel Music Workshop of America (GMWA) – announces an historic collaboration between the two popular events, as the GMWA returns to Cincinnati for its 43rd Annual Convention from July 24-30.

Building on their first collaboration in Cincinnati last year, the GMWA and Macy’s Music Festival partnership will be bigger and better in 2010, highlighted by a stellar lineup of Grammy-winning Gospel artists and inspirational speakers.

“It is one of the great strengths of our CVB and the Cincinnati USA community: our collective ability to bring groups together and create positive synergies,” said Dan Lincoln, president and CEO of the Cincinnati USA Convention & Visitors Bureau. “This collaboration is significant because it leverages our great talents and resources to help Cincinnati USA put its best foot forward for tens of thousands of new visitors to our region this summer.”

The GMWA brings together thousands of gospel music lovers from around the world and the group expects more than 5,000 visitors – accounting for an economic impact of about $3 million – to its 2010 convention. “We are excited to once again bring the GMWA to Cincinnati USA,” said James Robinson, board of directors member for the Gospel Music Workshop of America. “From Cincinnati’s great music heritage to the wonderful partnership we’ve been able to develop with the Macy’s Music Festival, this region has so much to offer our members. We’re looking forward to GMWA’s best convention ever in July.”

The Macy’s Music Festival – a two-night extravaganza of R&B and soul – will take place Friday, July 30, and Saturday, July 31, 2010, at Paul Brown Stadium. It dates back to 1962 as the original “jazz festival” and continues to attract fans from across the country. Friday’s lineup features Charlie Wilson, Teena Marie, Jaheim, Melanie Fiona and Cameo. Saturday’s lineup includes Maze, Jill Scott, En Vogue, K’Jon and Raheem DeVaughn. The Festival has consistently delivered an annual economic impact of more than $25 million, and 2010 ticket sales are already up 50 percent over last year, according to Thomas Knott, Director of Diversity Management at Macy’s.

The two events converge on Thursday, July 29 during Gospel Night at the Macy’s Music Festival, featuring world-renowned gospel artists including Shirley Caesar, Alvin Darling, Maurette Brown Clark, Y’anna Crawley and Leandria Johnson. From there, with support and sponsorship from Verizon Wireless, the GMWA has scheduled a roster of inspirational, nationally-known speakers and performers to highlight the week long festivities, including:

Rev. Al Sharpton
Pastor Donnie McClurkin
Donald Lawrence, Hezekiah Walker & Ricky Dillard
Mississippi Mass Choir

Tickets for all of the GMWA concerts, lectures and services are available online at the GMWA web site (www.gmwanational.net). Radio One – the official radio partner of the Cincinnati USA CVB – has signed on again to help promote both events.

Details were announced at a news conference on Fountain Square June 24. The event featured comments from Cincinnati Mayor Mark Mallory and leadership from the CVB, GMWA, Macy’s and Radio One as well as a Gospel musical performance by Stellar Award nominee and Cincinnati native Rodney Posey.

A Great Confluence of Events
During the same week, Cincinnati USA will play host to an impressive confluence of great events, designed for convention attendees and leisure travelers alike. As with all leisure visitor opportunities, the Cincinnati USA Regional Tourism Network is actively promoting a variety of events including:

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The “America I Am” exhibit at the Cincinnati Museum Center (starting June 19)
www.cincymuseum.org | 513.287.7000
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Festival513 in front of Paul Brown Stadium from July 30-31
www.festival513.com | 513.557.3481
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Catch the contending Cincinnati Reds at Great American Ball Park against the Atlanta Braves, July 30-August 1
www.reds.com
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The third annual Cincinnati Salsa Festival from July 29-August 1
www.cincinnatisalsafestival.com | 513.939.0936
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The Prince Hall Grand Lodge of Ohio, who will also be having their annual convention downtown during that weekend
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Fountain Square: Weeklong programming including PNC MidPoint’s Indie Summer, Toyota Movie Night and PNC Smooth Sunday.
www.myfountainsquare.com | 513.763.8063

“Cincinnati continues to be a premier destination for important conventions and a hotbed for great cultural events and entertainment,” said Cincinnati Mayor Mark Mallory. “During this particular week in July, it all comes together in a special way. Our events and attractions have collaborated extremely well to create an unforgettable week of music and arts events for the thousands of convention and leisure visitors coming to the region.”

The GMWA was previously held in Cincinnati in 1983, 1997 and 2009.