MidPoint Music Festival Unveils BIORÉ® Strip Ladies First Schedule

Cincinnati, Ohio, August 29, 2012—MidPoint Music Festival (MPMF) has revealed this year’s Ladies First schedule presented by Bioré® Skincare two days prior to the announcement of the full MPMF schedule planned for August 31. Throughout the September 27-29 festival, Jackson Street in Over the Rhine will be known as the Bioré® Strip, and 15 female-led acts will play on two stages inside of the Know Theatre venue.

Bioré® Skincare, one of Cincinnati’s own Kao USA Inc. beauty care brands, is partnering with MPMF for a second consecutive year in a continuing effort to bring attention to the prominent role women play at the festival.

In complement to the Know Theatre on the Bioré® Strip, MPMF will install its festival Box Office there, where a limited quantity of 1-Day MPMF Passes ($60) will be made available each day. The Box Office will be situated in front of Artworks.

“MidPoint is an amplification of Cincinnati, and our acclaimed local music scene has a long history of women leading the way,” says MPMF Executive Producer Dan McCabe. “I’m excited to have Bioré® Skincare help us tell that story this year.”

The complete MPMF schedule will be revealed on Friday, August 31 to coincide with the final night of the MidPoint Indie Summer Series at which Wussy, R. Ring and The Guitars are slated to play Fountain Square.

Know Theatre on the Bioré® Strip : 1120 Jackson St., Over the Rhine

Main Stage

Thursday, September 27

Eternal Summers
Roanoke, VA | 11:45pm

Los Angeles, CA | 10:30pm

Belle Histoire
Cincinnati, OH | 9:15pm

Friday, September 28

Wild Belle
Chicago, IL | 11:45pm

Frankie Rose
Brooklyn, NY | 10:30pm

Brooklyn, NY | 9:15pm

Saturday, September 29

Denver, CO | 11:45pm

Julia Holter
Los Angeles, CA | 10:30pm

Hundred Waters
Gainesville, F | 9:15pm

Second Stage

Thursday, September 27

Vic and Gab
Milwaukee, WI | 9:30pm

Cincinnati, OH | 8:30pm

Friday, September 28

Ami Saraiya and The Outcome
Chicago, IL | 9:30pm

The Spruce Campbells
Columbus, OH | 8:30pm

Saturday, September 29

The Shivering Timbers
Akron, OH | 9:30pm

Akron, OH | 8:30pm