Powerhouse Factories Releases Special SXSW Edition of Powerhouse Live Session Featuring Soft Swells


Greater Cincinnati-based print shop and brand-building agency Powerhouse Factories released their special SXSW edition of Powerhouse Live on Monday. During their recent trip to SXSW Music Festival, Tim Williams, of the LA-based band Soft Swells, dropped by their apartment to record a stripped down version, “Every Little Thing.” 

The poolside session was recorded on the heels of Soft Swells performance at the Modern Outsider Showcase at Parish Underground at SXSW. 

Soft Swells Powerhouse Live session is featured on Powerhouse Factories’ blog now: (http://www.powerhousefactories.com/powerhouse-factories-live-soft-swells-sxsw/). To see other Powerhouse Factories’ projects and news, visit www.powerhousefactories.com.

About Powerhouse Factories Live

Powerhouse Factories Live is a series of video performances highlighting an array of national artists in stripped down, short sets recorded live inside their creative studio located in Newport, Kentucky or on the road at various venues. This year’s series of intimate video performances feature upcoming sessions highlighting We Were Promised Jetpacks, Flashlights, and The Melodic, among many others.

About Powerhouse Factories

Powerhouse is a brand-building agency and rock poster shop based in Greater Cincinnati. Founded in 2004, the group of multidisciplinary artists with a passion for pop culture, music, design and printmaking have been crafting one-of-a-kind rock posters for music venues all over the country and world-renowned musical acts like Bruce Springsteen, The Black Keys, The Shins and many more. Today, the organization harnesses what they know from living and working at the intersection of pop culture and counterculture to help brands authentically connect with their consumers. For more information, visit Powerhouse’s website at www.powerhousefactories.com or follow us on Twitter at @phfagency and @phfdesign.