Fruition Release New Album ‘Watching It All Fall Apart’ – Coming To Octave On 2/17


Photo credit: Jessie McCall

Octave, 611 Madison Ave, Covington, KY
8pm show, Buy Tickets

Throughout Watching It All Fall Apart, the band’s let-the-bad-times-roll mentality reveals itself in ever-shifting tones and moods. The record’s pre-released singles kicked off with the gracefully chaotic “I’ll Never Sing Your Name” complete with a sing-along ready chorus, leading right into the stark and sleepy “Northern Town,” where Mimi Naja’s smoldering vocals channel the ache of longing, the track’s twangy guitar lines blending beautifully with its swirling string arrangement.

American Songwriter premiered “Northern Town” saying “The lonesome love song is built on a richly layered arrangement that swells and grows more hopeful as the song progresses. Coupled with previously released Watching track ‘I’ll Never Sing Your Name,’ it’s an intriguing taste of things to come.”

One of the few album cuts to have already appeared in Fruition’s setlist, “There She Was” sheds the heavy funk influence of its live version and gets reimagined as a shimmering, soulful number documenting Kellen Asebroek’s real-life run-in with an ex at a local bar. Watch Fruition play that new arrangement live at Portland’s Crystal Ballroom via Live For Live Music.

Meanwhile, “Turn to Dust” emerges as a weary but giddy piece of psych-pop chronicling the end of a failed romance. The song’s opening lyric also lends the album its title, which partly serves as “a commentary on the general state of the world today,” according to Asebroek. “Even if you’re mostly an optimistic person, it’s hard not to feel down when you look at all the insanity happening right now.”

In a departure from their usual DIY approach, Fruition teamed up with acclaimed producer/mixer Tucker Martine to adorn their folk-rooted sound with delicately crafted elements of psychedelia and soul, bringing to life the same kinetic urgency found in Fruition’s live sound with the always stunning harmonies of the band’s three singer-songwriters Jay Cobb Anderson, Kellen Asebroek and Mimi Naja.

Check out this great inside video of Fruition in the studio featuring interviews with the band and Martine:

It’s been an exciting week for Fruition. On Wednesday, their first ever eTownperformance went live on local NPR and community radio stations all across the country (you can also watch the performance here) and yesterday they announced 5 dates opening for Jack Johnson where they’ll be playing some of the biggest venues of their career.

Full list of tour dates below which include shows at Denver’s Ogden Theatre
tonight and tomorrow commemorating the album release, a show at Red Rocks Amphitheatre opening for Railroad Earthand a slew of spring and summer festivals.

Watching It All Fall Apart is available to order on CD, digital or limited edition color swirled vinyl, as well as deluxe bundles via

Watching It All Fall Apart tracklist:
1) Stuck On You
2) Northern Town
3) There She Was
4) I’ll Never Sing Your Name
5) Let’s Take It Too Far
6) Turn To Dust
8) I Should Be
9) Lonesome Prayer
10) Eraser
Tour Dates:
02/02 – Denver, CO @ Ogden Theatre^
02/03 – Denver, CO @ Ogden Theatre^
02/07 – Lawrence, KS @ Granada*
02/08 – St. Louis, MO @ Atomic Cowboy Pavillion*
02/09 – Chicago, IL @ Martyrs*
02/10 – Columbus, OH @ Woodlands Tavern
02/14 – Lexington, KY @ The Burl
02/15 – Louisville, KY @ Zanzabar
02/16 – Covington, KY @ Octave
02/17 – Chattanooga, TN @ Revelry Room
02/18 – Nashville, TN @ 3rd and Lindsley
02/21 – Fayetteville, AR @ George’s Majestic Lounge
02/22 – Wichita, KS @ Barleycorn’s
02/24 – Steamboat Springs, CO @ WinterWonderGrass Festival
03/17 – West Dover, VT @ Shamrock Weekend Mt Snow
04/06 – Olympic Valley, CA @ WinterWonderGrass Tahoe
04/12 – Las Vegas, NV @ Bender Jamboree
04/25 – Del Valle, TX @ Austin360 Amphitheater^^
04/26 – The Woodlands, TX @ Cynthia Woods Mitchell Pavilion^^
04/27 – Irving, TX @ The Pavilion At Toyota Music Factory ^^
05/01 – Tuscaloosa, AL @ Tuscaloosa Amphitheater^^
05/02 – Nashville, TN @ Ascend Amphitheater^^
05/24 – Cumberland, MD @ DelFest
05/25 – Cumberland, MD @ DelFest
05/26 – Cumberland, MD @ DelFest
05/27 – Cumberland, MD @ DelFest
06/01 – Taos, NM @ Music On the Mothership
06/10 – Palisade, CO @ Palisade Bluegrass and Roots
06/28 – Rothbury, MI @ Electric Forest
07/07 – Quincy, CA @ High Sierra Music Festival
07/08 – Quincy, CA @ High Sierra Music Festival
07/21 – North Plains, OR @ Northwest String Summit
07/22 – North Plains, OR @ Northwest String Summit
08/18 – Morrison, CO @ Red Rocks Amphitheatre (opening for Railroad Earth)
* with support from Daniel Edward Rodriguez of Elephant Revival
^ with support from Rayland Baxter and featuring a string section led by Bevin Foley of Trout Steak Revival
^^ Opening for Jack Johnson