ruef design, a digital marketing, design and media firm based in Dayton, Ohio, announces the launch of its first music video project. Cool Life, a new band featuring several Cincinnati-based musicians, released their first single on Friday the 13th with a music video shot and edited entirely in Dayton, Ohio.
The single, titled “Waves,” is the first release from Cool Life members Alex Nauth of The Skulx and Foxy Shazam, Chris Harrison and Kamal Hiresh of Honeyspiders, Sam Duff, and Cole Walsh-Davis of Cadaver Dogs. The song and video also feature special guest Eric Nally, Cincinnati-native and former Foxy Shazam front man. Nally tours and collaborates with Macklemore and performed with him at the MTV music video awards.
In late 2017, ruef design was presented with the opportunity to collaborate with fellow Ohioans and embraced the idea working with a talented group of established artists.
“Cool Life wanted to hit the ground running with an ambitious, attention-grabbing video for ‘Waves,’ and we started brainstorming ideas for special effects and reaching out to our Dayton network for shoot locations,” said Dane Coleman, communications at ruef. “Luckily The 804, which is a gorgeous renovated building on Monument Ave., came through.”
With busy schedules of all involved musicians, principle filming for the music video would have to take place in a single day. The video was shot on a Sunday in December at The 804 building (https://www.the804building.
“A music video was kind of a first for us, but well suited for our diverse talents,” said Zack Ruef, director. ‘The entireruef team is extremely proud of the finished product and truly appreciated working with such a passionate group of talented artists. We’re always looking for the next opportunity for innovative collaboration.”
To see the video, visit Cool Life online: